I think Seth Godin is a gifted writer and his latest blog post inspired me to write this one.
I often hear the phrase “bigger is better.”
I will push back on that.
When you’re small, you can be nimble, you can invent, and you can take risks and make long-term bets. You’re not under pressure to meet some fictitious quota. You don’t have to curtail R&D investments in lieu of profits. You don’t have to answer to shareholders who care only about the next quarter. You have the choice to innovate and make something better.
I tell my team that what we offer is not for everyone. We are not seeking the masses. We don’t want to be a commodity. Rather, we seek to build a relationship with clients as partners rather than pursue a transaction. We want the opportunity to shine, to create, and to delight. We feel we can do that best as a smaller company and scale in other ways, better ways. We call this being “strategically small.”
Bigger is not necessarily better. Better is better.
Here’s a link to Seth Godin’s post if you’d like to read it.